If true, an interesting move; failing to account for the possibility of the iPad dominating the tablet market essentially sunk Peloton President William Lynch's run at Barnes & Noble when they invested too heavily in the production of first party Nook tablets. Those Nook tablets were actually a great product, far superior to the Fire tablets Amazon was eventually able to muscle in to their own niche, but it didn't ultimately mean that much in the face of Apple's domination.