On the other hand, the background images seem like a bit of a reflection on those olden days; looks a lot like the default desktop backgrounds from back then (which still look good! but just not at retina resolutions).
I think it may be a result of the process being different on aluminum vs plastic and resulting in lighter, more washed out looking colors.
I'm guessing it's anodized aluminum... so will come out differently. I'm not sure it's really worth it... would be happy with a black option, but I'm never going to buy an all in one, so not the target audience.
Yes, I guess it is the material and the proces that results in that kind of look.
Perhaps your screen colorspace is too low. (I'm serious.) They looked plenty bright to me. I think if you look at them in person the colors will be much more saturated than your display allows.
I was viewing the site on the latest iPad Air. :)
We'll have to agree to disagree, I think these colors are bold and super fun :)