The question is whether the alternatives are any better; IMO, this is unlikely (all the others I've seen make tradeoffs that I'd consider poor, personally).

I think the virality and companies not liking it is the license working as intended, honestly; it's supposed to be viral, that's the point of copyleft, and obviously companies take issue with that (although I agree that some of this might be misunderstanding scope / what it infects), but that's not a bug, it's the license doing its job and companies making decisions based on that.