I think overall businesses don’t care enough about higher costs because at the end of the day they can just fire me without providing cause if I cost more than I am worth to the business.
There was a thread about cloud services such as cloudinary and why businesses put up with the absurdly high bandwidth charges and someone explained to me that the business isn’t paying for bandwidth charges, it is paying someone to solve their business needs. As long as fragile meat bag humans serve the business needs, I think businesses will employ us.