And there is much to be gained.
Any type of centralized service provider is a SPOF. Some companies have vastly better customer service track records than others, but their internal operations are fundamentally non-transparent, and driven by a particular implementation of the profit motive.
Interacting with a centralized service provider requires you to expose yourself to poorly quantifiable risks - hacking, internal abuse, government interventions, datacenter fires - and in ways not strictly required by the task of data storage - such as a breach leaving your data untouched but stealing your CC number or other credentials.
A better candidate for "the ultimate dream" would be cryptoprotocol-based participatory networks becoming more flexible, more efficient, more resilient, and more accessible than traditional institutions. That's still far away, it seems - and Goliath won't give up without a fight anyway.