If you use iOS (not sure if we have it on Android just yet) then I'd recommend looking for something called "auto-buy" when you search for a flight. It's basically a limit order for flights and it'll allow you to set a price that you would be comfortable buying at. If the fare dips to that price then it'll book for you. We've seen some insane deals get booked through this product. Just looking at some of them from yesterday there was a round-trip flight from NFO (Norfolk, Virgina) to MCO (Orlando, Florida) that we originally price quoted at $284 for the user and it was booked at $166.
Maybe I am old (possible), weird (probable), and out touch (definitely). But I couldn't imagine the case where I am planning on doing research for travel and I would go to an app over a website. For looking at data, typing things in, comparing prices, etc. A phone app really is the worst form factor for that.
I am not sure how big your company is, or how its done. But your product owners are dropping the ball in my opinion. I backed out of the website as soon as I found I couldn't do anything from the website.
Phones just aren't good at this use-case.
Being (very) cynical, the only reason they're providing a mobile app is because of all the data they harvest (https://www.hopper.com/legal/privacy-policy/).
I feel your pain around filling in forms and managing context on mobile devices which is why we've tried to make the process simpler and deliver to customers what's actually important. This article was written by our head of design back in 2018 about why we chose the search parameters we chose for flight search: https://medium.com/life-at-hopper/users-dont-want-filters-th...
He's now leading design at a start-up called Fast trying to apply similar principles to paying for things online.
Every time I've (tried to) use the RyanAir app to book (or browse prices for) a flight, for example, I've given up and used a 'real' computer to go to the website. That's not (just) because the app's bad.
Having app-only features and limited functionality website is just infuriating. Things go wrong with phones, websites are sort of a 'lowest common denominator'; you're not locked out because your phone broke and you had to borrow someone's old one but it's $OS and you're used to $OTHEROS, etc.
How do you know? It's not like you gave them the option. Anyway, like you said, I'm not your demographic and I realise you are helping a lot of people travel more cheaply so I do wish Hopper all the best :)
I would hand in my resignation if we started serving ads in the app.
But it's also possible that it's like someone else mentioned: "if the product is free, then you're the product". Maybe they just don't care to get more customers/solve their problems, because they are harvesting enough data about iOS visitors to make a profit. If they don't want any more customers, then nothing is wrong.
If I didn't need a WhatsApp app on a phone in order to use WhatsApp on a computer, I probably wouldn't have a phone, (maybe an emergency use classic Nokia brick) or at least use it extremely infrequently.
[0] https://www.hopper.com/deals/best/from/city-toronto-YTO/to/c...
It used to exist as its own separate app called "Get The Flight Out" but for some reason we removed it from the app store. We also had a feature devoted to something similar for "flexible watching" but it never got much engagement and it didn't warrant the infrastructure cost it required to keep up.
It is very rare that an app will provide more value than a website. And most of the time when it does, it's just because the website is shit, and they spent more time on the app. But if they focused on the website, it would be way better than whatever experience the app is giving you.
Here's something to think about: would you download and install a desktop application for every random website you come across? No? Then why do it on your phone? People must just make better websites.
Also, it allows me to express my disdain at such a decision and if enough other people did too, said engineer has the ability to go up the flagpole and inform the decision makers that there are many people who are displeased at their decision.
So the smart thing to do (at least in our opinion) was to not even play the search engine advertising game and focus on building mobile apps that users will come back to after using. We tend to see really high retention rates with users because they like the experience and we don't have to pay for the ad impression every time they feel like searching for travel destinations.
The only time I remember the predictions failing badly was booking a flight for the 2017 full eclipse. Hopper kept advising that prices would fall, and no surprise, they never did. Obviously historic data was little help for a rare social event like an eclipse.
Edit: I should note that you should be careful when using these - at least once I accidentally booked a ticket that left from SFO and returned to SJC.