Why should people not be allowed to make that choice?
Keep in mind that the only reason we have airbags is because Naderites did not believe that one could rely on people using seatbelts so there needed to be technology that did not require cooperation from humans.
Fast-forward a couple of decades. Oooops. Airbags have no use without seatbelts and provide only a small amount of additional protection in most cases (thanks to crumple zones and improvements in shaping the interior of the car).
The real benefit is in rigid passenger cabins that keep tires and engines out of the occupants legs.
IMO side curtain airbags are a far better safety improvement than frontal airbags because the safety technology in the sideways direction and space for dissipating force is lacking so something needs to pick up the slack.
There's a happy medium somewhere. In an ideal world, we would regulate what is really important and ignore what isn't, but we're still figuring things out.
Personally, I like the idea of universal sunsets to deal with the difficulty of repealing old regulations. Codes could be reviewed on an N-year basis, with old rules requiring a cost/benefit analysis and 'yes' vote to renew. But in practice, those kinds of processes seem to end up with people rubber-stamping "last year++" revisions, like with the USA's defense re-authorization acts.
Because in practice people don't make that choice. Manufacturers do.