I think after Mists of Pandaria I stopped playing wow as an MMO and just focused on doing single player stuff for the past many years. To me there is a significant difference in something requiring to farm an instance 50-100 over when you have time vs. doing it over 50-100 days because of daily lockouts. That is just not fun and and disrespectful to me as a player. I don't always have the same free time every day and when I do get a couple of hours I can't farm due to lockouts.

Their WOW playerbase are getting older and if you don't treat them will respect even more will be lost. There are so many games out there right now, sure not of this genre, but they provide options for someone who wants to pick up gaming and not necessarily invest in WoW.