Huh. Are you sure? I don't know anything about how podcast advertising works, but it sounds like you're assuming the full audio track, complete with ads, is the same everywhere and always.
Huh. Are you sure? I don't know anything about how podcast advertising works, but it sounds like you're assuming the full audio track, complete with ads, is the same everywhere and always.
Spotify will use everything it knows about you to target podcast ads https://www.theverge.com/2020/1/8/21056336/spotify-streaming...
Most podcasts and players operate on RSS feeds though. While they can very well target things via IP addresses and user-agent (no getting around that), podcasters and their advertisers don't have the capability to read/write persistent tracking data on the client, at least as far as I know. An advertiser would be hard-pressed to see that I personally listen to Stuff You Should Know and This American Life, even if the advertiser had contracts with both. The medium really hobbles how much tracking can be done.