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I’ve never heard of this before. It’s an elaborate parody... right?

It is absolutely real [1][2], and was quite the scandal at the time. If the reporting is to be believed, PepsiCo paid about $1 million for the branding strategy. All to arrive at a blob that looks like a fat person with a red shirt and blue pants separating from each other at the waistline [3]. So yes, it is a bit unreal.

[1] https://adage.com/article/agency-news/breathtaking-word-purp...

[2] https://www.fastcompany.com/1160304/pepsi-logo-design-brief-...

[3] https://www.cannotunsee.net/post/730928004/pepsi

> All to arrive at a blob that looks like a fat person with a red shirt and blue pants separating from each other at the waistline

So what you're saying is that their new logo was really just their old mascot [1] who had let themselves go?

[1] https://www.google.com/search?tbm=isch&q=pepsi%20man&tbs=img...

I still remember the first time someone pointed it out to me all those years ago... I'll skip the steps of charting out hundreds of circles for millions of dollars and just say that I interpret it as a hyperreality.

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