> I dont think Apple is all good and Facebook is all bad, but in the aggregate Apple does do more for privacy than Facebook and Facebook does want to know as much as possible about your life to push that into selling ads.
The article was about how Apple is out maneuvering Facebook. By restricting Facebook's third party access to customer information, Apple reinforces its own advertising position. They recently added another placement to the search page in the AppStore, and will no doubt expand to more areas. Their hiring of a former Facebook ad executive is telling.
It addresses this good guy / bad guy narrative. Apple is better at PR not necessarily better for consumer privacy.