It's depressing, and I'm slightly exaggerating to make a point, but really, so much is just marketing, completely detached even from the separate company that designs and makes the thing.
Even my Marantz microphone shows up as 'Blue Snowball'.
Marketing is not a dirty word, it means connecting the product with its consumers. There is of course an industry revolving about that practice.
What I mean by 'entire industries are nothing but marketing' is less hyperbolically something more like 'entire product categories' or 'entire companies'.
So much is possible to be completely 'farmed out' today that a given $company's $product can easily be presented as something unique through marketing/'connecting the product with its consumers' without any other activity from $company with regard to that $product, and of course that can happen from several or all companies 'making' $product, or be the sole way $company operates in 'making' all of the products that it 'does'.