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Comment by pimlottc | Hacker News Reader

Have we officially hit peak Corporate Memphis?

https://www.wired.co.uk/article/corporate-memphis-design-tec...

> “Isometric perspective is interesting, because nothing recedes to a vanishing point,” Rudnick says, “and therefore it also eliminates the variable of time.” He points out that this type of design is particularly popular with fintech and mortgage companies – playing down the passage of time is particularly advantageous to firms selling financial products that you may end up paying off for years.

What the fuck do vanishing points have to do with time?

distance = rate * time

For a mortgage company, you don't have a ton of flexibility with your rates— there's a little wiggle room but for the most part your rates will be correlated with the Federal Reserve's interest rates. However, you can control the distance, which lets you alter the logo's perception of time.

Not trying to sound rude, but this looks like it was generated by GPT3. What do you mean?

I actually just got into the beta for the GPT-3 API but I think OpenAI's TOS say that I'm only allowed to use the API for the purpose I mentioned in my beta application (writing computer assisted sasquatch erotica). So HN comments would violate their TOS, not to mention the other ethical quandaries.

The poster above had a question about the relationship between distance traveled and elapsed time. There's a simple mathematical relationship between the two- when your rate is fixed they're directly proportional. A distance that is 2x as far will take twice as long to traverse.

But how is that related with vanishing points?

EDIT: To give a bit more context, in 3D geometry, isometric (and other orthographic projections) are just projections which do not apply a perspective divide. No time component anywhere.

https://stackoverflow.com/questions/17269686/why-do-we-need-...

Normal 3D perspective has a vanishing point, objects appear farther and farther in the Z axis. Distance is directly related to time in our heads. Isometric perspective eliminates that notion, objects at the back are the same size (and as “reachable”) as the ones in front.

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