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I think it's less of a name issue, and more of a customer engagement issue. If your customers can't remember your name, you're not talking to them enough. Doesn't matter how light weight your app is.

Having said that, I'm not sure why the OP wouldn't just google "automated setup tool"....

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We operate under the assumption that our customers don't want to be "engaged" or talked to.

People use Ninite to get apps installed quickly and without any hassle.

That's it.

They don't use it because they need a new friend, or want to be marketed to, or don't get enough email, or want to see some ads, or want to create another account somewhere on the internet. So we don't have any of that.

Our pages/visit in Google Analytics is 2.00. The main page then the installer download page. We've got other pages, but they are literally a rounding error.

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