Everything about this vehicle launch appears masterful, from its technology to its branding to the obvious care taken to ensure that in almost every respect it is so superior, and offers so many no-brainers, as to make anyone who can (both individuals and especially, fleet managers), buy these as fast they can.
This thing has more than one killer app.
The biggest by far IMO is its ability to power high voltage high draw tools at the jobsite.
If you have never worked on a jobsite, this is a BFD.
This is itself a game changer, it offers the ability to "disrupt" in a material way a whole class of project. Logistics just got 20% simpler and projects 30% cheaper.
Sure, it can go super fast; yes, you can lock your stuff in the truck...
But the other killer feature for fleet owners is that these are remotely manageable.
Your fleet now has detailed telemetry and its only going to get better.
And this is on launch.
We just got a RAV4 Prime and if I didn't live in SF proper, I might be seriously regretting not waiting for this thing. (I don't, and don't think this makes sense in the city.)
If we move to e.g. Sonoma and work remote? This would be that no brainer.
Hallelujah. Now, to invest in Ford...