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Sometimes businesses/organizations are propped up for their missions by wealthy sponsors and not markets. There are no market pressures that make them go out of business unless the sponsors themselves feel financial loss and stop sponsorship.

But there are many solutions to that. Many "better" states firms could evolve into.

I agree that social norms are evolved, but part of that evolution is the activism of the people within.

So the fact that social norms evolve does not mean we should stop working on them

Yes, which is why it’s neither a good look nor good business for tech firms to be holding back the tide on social norms’ evolution.