No ones forcing you to buy an iPhone; if this is really bothering you, go to Android or petition Microsoft or Amazon to start up their phone efforts again.
Yes, I’m suggesting that people leave if they are unhappy with Apple. Go to Google; or maybe MS or Amazon will see how hated apple is and start a new phone division. That’s how markets work.
Companies that have seemed on top and undefeatable before have fallen due to customer unhappiness, and can fall quite quickly, too.