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This seems like it would cause more problems than it solves.

"It's 10:00 here in London. I need to call someone in New York, what time is it there?" "10:00, same as it is everywhere in the world." "So... is now a good time to call them?" "I have no idea."

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I'd imagine it would be much easier to remember "business hours in NYC are between 1200 and 2030 UTC," than remembering the time difference and applying a translation every time.

And live shows would only need to advertise events in UTC. DST is almost a symptom of day/night/time discrepancy already but it's a top-down rather than bottom-up approach.

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