"and Apple has deliberately framed the question such that almost no-one will say yes"
Translation: Apple worded the question plainly and without deception.
Translation: Apple worded the question plainly and without deception.
I am not a native English speaker, but I am not sure about that. Look at the word "track" -- pretty much no one would want to be tracked, right?
I guess if they replace "track" with "identify", more people would actually allow that. Something like "Allow this app to identify your device across apps and websites". Average users usually don't have problem being identified. They use the same email across websites, and will prefer facebook login on 3rd party websites if it is an option...
End of day, the thing getting blocked by the prompt is iOS IDFA, where letters "ID" mean "identifier".
But still, I don't mind Apply play a little wording game here. The ad industry, on the other side, did way uglier than Apple in the last decade.
I mean if your asking for ID, they Why is always there: to prove age, to track, etc. So, calling it "track" in their (Apple) messaging is good. Its the Identifier to Track You.
However, I think that “track” sounds much more invasive than personalize. Of course we know they’re the same damn thing, but “personalized” sounds more innocent.
Serving personalized ads is the goal and tracking is the means.
https://webkit.org/blog/11529/introducing-private-click-meas...
From a pure privacy perspective, it's odd because it involves the browser collaborating in measuring the results of your behavior. I think it shares several of the concerns with Google's FLoC and "privacy sandbox" proposals.
It only makes sense if you buy into Apple's perspective that there's a level of "acceptable" tracking, and new tracking features under that threshold are acceptable if they give Apple the political capital to kill tracking technology that crosses that threshold. It's a bit much to swallow. But they are at least trying to address that concern.
> "App Name" would like permission to track you across apps and websites owned by other companies
> [Allow Tracking]
> [As App Not to Track]
And then also the app developer can put in their own small description that shows in addition to the above.
This seems incredibly fair and conscience. It is an objective statement of facts that is only biased because the reality is something that most people probably don't like.