Yes! And if it doesn’t fit in RAM, then most businesses will only need an OLAP data warehouse, like Snowflake or Redshift.
Are you going to spend months upfront carefully modelling the data in order to ingest it making sure to handle schema and DQ issues etc. All to support one use case who only needs a handful of fields.
No. Which is why data lakes exist. Because it's cost effective. You simply dump the data and ask the Engineer or Data Scientist building the use case to do the heavy lifting rather than a centralised data team.