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Google doesn't need to track you. They've shaped and driven the web to necessitate their own continued existence. They've also slowly been turning the web into essentially a walled-garden.

> It's really hard to trust google...

I feel the same way; very little chance Google stops this unless it doesn't affect them at all (either by having determined these identifiers aren't particularly effective, or by having cooked up some new scheme.)

But of course it won't, this is a (similar to Apple's) play to reduce the amount of data other ad platforms get.

Apple’s tracking rules also apply to their own apps.

Sure, but Apple have first party data on who you are and what you do on IOS, so they don't need IDFA. Google are similar on Android.

Yup, that's exactly what's going on here.

Google wants exclusive root on the web the way it has it on the phones they rent to you.