The poster you're replying to is pulling your leg. Nathan For You was a reality tv comedy show that would often give unsuspecting business owners overly elaborate business plans to "help them." He basically creates extremely awkward situations for all parties involved.

He is probably most famous for his "Dumb Starbucks" bit, he talked to a lawyer about it and it's pretty hilarious:

https://www.youtube.com/watch?v=Y4KrdjAPohc

Since this is HN, here he is hiring a Bill Gates impersonator to help a souvenir shop in Hollywood:

https://www.youtube.com/watch?v=SBzW1xUjwew#t=7m10s

Also HN specific, convincing taxi drivers to infiltrate uber and purposely get bad reviews:

https://www.youtube.com/watch?v=N9gbdv5cXKg

at 4 minutes shows the rides they give.