good luck with that. DeepMind should sponsor B. F. Skinner award, to honor the father of their behaviorist theories of 'reward and punishment' as a sort of all-encompassing theory of everything related to cognition. At least now they are torturing GPUs and not some poor lab animals.
on a serious note the only positive outcome of all this shameless PR is that the heavy investment in ML/RL might trickle down to actual science labs and fundamental neuroscience research which might move us forward towards understanding natural intelligence, a prerequisite for creating an artificial one.