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Came here to say this - the next line made it even more clear that Yegge is making a joke.

Here's a mirror of the original essay: https://gist.github.com/chitchcock/1281611

Ha, ha! You 150-odd ex-Amazon folks here will of course realize immediately that #7 was a little joke I threw in, because Bezos most definitely does not give a shit about your day.

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and then the next line clarifies that only the last part of the whole story was a joke:

> #6, however, was quite real, so people went to work. Bezos assigned a couple of Chief Bulldogs to oversee the effort and ensure forward progress, headed up by Uber-Chief Bear Bulldog Rick Dalzell.

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