Fun fact: similar things, but much more general, were in the HTTP/1.1 standard from 1997. However, HTTP frames relied on HTTP chunks, which were fundamentally broken in the Win-HTTP-stack implementation. (Third party browsers like Netscape Navigator or Opera implemented a HTTP-stack of their own, but IE relied on the built-in implementation.)

(Because of this flaw, keep-alive was broken, as well, and requests stalled until they timed out. Which is, why everyone set the request timeout to just a short period and you couldn't type a HTTP request manually in a terminal anymore.)