The funniest part is that this data is actually mostly (and often completely) useless for the stated purposes of statistical analysis. Routine clinical data collection is of abysmal quality, but many buyers don't see the full extent of the catastrophe.
It'll be much more useful for legal and not-so-legal purposes. And last but not least: insurance. As an aside, privacy enforcement for medical data is much easier through fingerprinting tethered to a NDA.