It seems to have that same problem many alternatives have though.
My friends and family aren't on there and there seems to be a lack of a way to at least make some new friends on there.
First, I’m trying really hard to get an Android version ready by the end of the year.
Second, we’re going to be offering some group deals and discounts, so one person can pay to get their whole family / group / crew on the network for an introductory period.
No doubt it will be slow going for a while.
But I think (hope?) that once people get a taste of an easy way to keep in touch, without the platform itself working against you, then it will start to spread organically and pick up steam.