The problem Microsoft has with Windows is their moat (win32) is turning into an anchor. All that pandering to enterprise customers has created a hostile attitude towards end users.
win32 is "pandering" to enterprise customers? What would pandering to non-enterprise customers look like? Their non-win32 APIs (XAML/UWP/winrt) have all failed to gain market share.
That can hardly be blamed on non-enterprise customers. MS strangled those efforts in their cribs.
Yeah, the fact that you can still peel the onion back to Windows NT looking icons is just crazy to me.