You can always buy NFLX with cash in your brokerage account. It's not like you are going to get any discounts if you choose to receive part of your salary in stock.
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If you get cash, pay income tax on it, and then invest it, and then pay cap gains, that's another round of taxes you pay no?
ESPP can be a bit different, because you get a discount on the stock, but that discount is also taxed at normal income rates, and anyways is capped at like 15% or something.