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Flora would be my guess

... margarine?

His niece is Vegemite.

Reed is a verb? And one of the first ones you learned?

Homophone of "read"

True. Thanks :)

You need to think like a 10 year old here. It starts with "P".

I see what you're doing there. A 10-year-old most likely wouldn't know what the word "homophone" means.

I reckon Marmalade, with outside chance of QuinceJam