In the initial YouTube video, mr.TechLead said:

"I found it to be, quite interesting SOCIAL EXPERIMENT!". (8m 33s)

------------ I see this: ------------

1. SOCIAL EXPERIMENT! Nothing else!

2. Funny experiment. Attacking the very current psychological aspects of people on internet. CLICK-HERE, and for 1$ USD you can have Yacht, Luxury Mansion, ... just tell them about 1M $, Crypto and Tokens! People will do whatever without thinking about it.