That is exactly the message that the unemployed and the rest of the country need to hear and take to heart. No business should expected to take on people unskilled for a job. Some businesses will do so, to grow talent, and some of those will show an ROI, but no business should be expected to do so.
Given that, people do need to suck it up and learn new skills. The article made a good argument for that, and did it in the context of the new reality.
Some people won't be able to develop new needed skills, for various reasons. For some people technology and society will just move faster than they can keep up with. Others have some other impediment. As this trend continues, we need to get better as a society at dealing with those people.