As the Father of a 19 month old I can only say this is a complete rip-off.
Craig's list, friends and family, birthdays, holidays, garage sales, second hand stores, 50% off coupons, the list goes on and on.
$16/mo for two outfits? Really? Maybe $1/mo/outfit or something like that and I'll bite. Right now, one years subscription would be more than her entire wardrobe and we're pretty much done until age 4.