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Movie industry is largely driven by massive advertisement campaigns. My guess that all of those spikes before 2020 were driven by massive AAA releases with big of ad budgets. Nothing like that happened during 2020. I think it's too early to ring the funeral bell, let's see a few massive releases first.

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If that's true, we might not see it getting back to pre-covid levels for another year or so if it's going to happen. I think most the stuff we've seen over 2020 and now are things that were already in the pipeline or delayed. The lack of new projects during 2020 and early 2021 will likely affect the industry until mid to late 2022 at least, from what I've read that seems accurate.

A lot of those massive releases are Disney though and they seem to be going all in on Disney+. There might be the occasionally cultural moments that generate new box office records, but I’d expect say the average box office return of the top 20 for the year to be in decline.

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