I really don't understand this attitude. It's like a woodworker talking about how much better handcrafted furniture is than the mass-produced stuff you'd buy online. Of course it's better! But does that really mean the answer is for everyone to spend years learning furniture-making? Same goes for computer systems: most people are not, don't want to be, and never will be technical users.
If we want open-source systems to beat closed-source, consent-engineered spyware from dominating people's online lives then we need to meet them where they are.