The problem right now is that outside of select few publications you're expected to pay for a low quality content.
Free content is provided not for informational value but for propaganda purposes.
https://prospect.org/health/juul-taking-academic-corruption-... (HN discussion: https://news.ycombinator.com/item?id=27769978)
And paid-up services still include ads. (Which have higher advertiser value simply because the audience is known and sufficiently affluent to pay for content.)
But I think the answer then is simply not paying for it, and not consuming it. Which is the interesting part to me. It's low quality, but people still want to read it for free.
If I'm preparing food in my house and people want a part of it, it would be weird to me. But if after preparing my food I use a complex system of fans to blow a delicious odor over my neighbours while having a beautiful table set up visible through my windows, and do this every single day, I can understand that they can't stay indifferent to the situation.