That's one of the benefits of streaming services in the music industry. Nowadays it's much easier to discover artists which deviate from the mainstream because you don't have to spend any extra money to discover a new artist. I think this is healthy for the music scene and I suspect the same is true for journalism.
Also if you have a subscription you are probably going to read more articles than if you would have to purchase every article individually even if it's less expensive to do so. People reading less is hardly a desireable goal.