I actively DO NOT WANT this stuff.
* Not 'I want something else they haven't built yet and this is irrelevant'. * Not 'I don't understand this and just want something they think it already does'.
I mean: the entire concept of a universal Cloud account sharing an 'experience' across multiple devices is something I will gladly pay to avoid, as will the majority of people I know who aren't in IT (and can't necessarily afford the time/money/attention it takes to get away from this shit these days).
The people pushing this shit are either stupid or malicious, and either way they need to be removed from any position of control as soon as possible.