That's not how heresy works. People don't point fingers at you and hiss "heretic!", instead they judge you and think you're a terrible human being who does terrible things so they shouldn't help or associate with you. You can't "simply ban" heresy.

If you're genuinely interested in convincing people across the aisle to stop trying to ban stuff like this, simply yelling that it's "totally unacceptable as a consumer proposition" and "completely unworkable" and "doublespeak" is barely an argument. Evidently, many consumers are accepting it and will continue to accept it.