It seems like the product is either:
(a) A tool for indie or small dev teams to build infrastructure before they have learned the AWS stack.
(b) A tool for small DevOps teams to simplify managing and developing their Terraform developments.
The marketing of the site seems to be selling scenario (a), but the paid plans make it seem like you'll only be making money in scenario (b).
If I imagine myself being in scenario (a), I can see becoming pretty disillusioned the second my first issue or wall popped up, since I am not going to be supported by AWS or the product. It seems someone in this scenario is way better served by choosing a managed hosting solution of some kind.
As someone personally in scenario (b), the idea of "do more without understanding it" is a very off-putting sales pitch. Terraform and AWS have way too many gotchas to fully abstract away all but the simplest of implementations. Sweeping those under the rug with abstractions is too much risk if the team doesn't understand what's happening. If the pitch was something more like "speed up your teams Terraform development and management experience", it would be a lot more interesting.