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I'm sure some democrats will refuse the vaccine out of spite. I actually know people who don't want to get vaccinated out of spite.

A change in the ad campaign could work, appeal to republican values but without alienating democrats in the process

Just rebrand it and make the Trump/Freedom version an option. Others can just get the normal one.

As a thought experiment, what if we called it the "Trump Vaccine" would that caused a large chunk of the unvaccinated to change their minds?

Conversely, using that name would have caused many others to not want it. Biden, Harris, and Pelosi all said they won't trust any Trump vaccine. (<https://www.newsweek.com/anti-vaccine-covid-trust-skepticism...>)

You're not thinking American enough: "Freedom Vaccine".

Get a free stars and Stripes flag with every injection.