> 1. Simplicity; Unlike competitors whose interfaces overwhelm first-time seller of digital products, we decided to keep our interface as minimal/simple as possible.

Is that really the number 1 differentiation point? Because it's common that new services claim to be simpler than competitors - and why shouldn't they be? They have less features at this point, so that would be weird if they were more complicated.

I'd be more curious to know how the service compares to Stripe for instance.