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I think a big driver for adoption of AWS and the cloud in general is tech salaries in the US. You'll often hear people on HN talking about how useless it is to try to save $Xk because the engineer cost will be even higher than that.

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This is true until you get to a certain scale and then you start looking at your margins and realize a ton of it is your wasteful use of AWS.

I spent a big chunk of my last 2 jobs dealing with that issue.

That's true, and on the opposite side you have companies that manage so much hardware that it starts being profitable for them to become a cloud operator.

also, the math for some cloud providers doesn't work that well if you are in regions which are not EU-west or the US.

even in europe, AWS has "meh" regions compared to azure or many of the colo/dc locations.

Do you mean compared to the cost of living in those regions?

No, ping to users.

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