Tesla’s marketing is optimized to convince users that the software is better than it is, and the software’s failure modes align horribly with the worst case: when things are working, everything is smooth, but without warning the car will suddenly decide to make a dangerous active change (swerving, braking, etc) in a way that can kill a driver who is even partially distracted.
Put the above together and it starts to look like Elon has created a perfect storm for traffic accidents.