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I just asked my wife. She has no idea what it is. I think for people they don’t keep up with tech and have reliable internet options it’s an out of sight out of mind.

I even proposed at one point we divert the cable budget we canceled to get in on the beta and run dual wan/internet.

And she says I don’t listen

I don't see any reason to expect people to have heard about it unless they follow tech business news. Or maybe astronomy.

I can guarantee you that a miniscule number of people have heard about Starlink.

It has zero relevance to many of the people who regularly follow tech news even it's very relevant to a small subset.

People are dealing with their own problems.

An education also does not amount to knowing trivia.