The thing is, your "average gamer" won't know or care about any of this. I work in the industry and according to our own stats the "average gamer" is a 20-30 year old, owns a console, and buys exactly three games every year - fifa, CoD, and one other title that got the most advertising that year.

I used to live with such guys at uni, had them as flatmates - you wouldn't catch them dead talking about video games, "nerd" was probably the worst insult for them, and they religiously bought every single Fifa every year to "play with their mates" and CoD to play some multiplayer. Year on year. So yeah, I'm absolutely tempted to believe those stats, and I'm also absolutely tempted to believe any backlash from this will be minimal to Activision.