And you have good intuition about most of the US health care system, but mental health has some nuances that should be shared. First, many mental health practitioners do not take insurance (only 56% of psychiatrists, for example, take insurance). That makes patients more price sensitive. It's hard to pay $350/hour for help. Secondly, and more importantly, there is a massive shortage of these clinicians relative to demand. Wait times to see a psychiatrist in rural areas can be up to 6 months. That's a big part of the issue that we want to solve: i.e. how can we use our solution to really expand access to the services people need?