It's bizarre. I'm not even american but Amazon is such a big part of my day to day life.

- At work we use AWS

- Amazon uses my company software

- My wife is a retailer and now sells on Amazon

- During work I use Twitch.TV as background noise (Amazon bought Twitch.TV)

- Last week, after work I was playing the new Amazon MMO game.

- After dinner I was watching The Office on Amazon Prime