I recall being annoyed when Microsoft named its products with completely generic words like ... Word. Or Windows.

I was incredulous: Can they really seize a common word for their own use and trademark it? I thought there would be an uproar and some official trademarks office would disallow it, but no. They got away with it and now everyone has forgotten how grabby and monopolistic it seemed.

Also, I roll ny eyes at self-congratulatory names like Perfect Writer and Sublime Text. Isn't it for us to say if we think it's perfect or sublime?