And this is a problem because Apple's proposal is really really awful. Apple is normalizing scanning your private phone for files and reporting them. They built the technical capability to do it for any photo, and they will be under enormous pressure to expand it both in the US and abroad. And the fact that they did it will be used to pressure other companies into doing the same and to legitimize laws that require scanning for any content the government can justify.
Apple built a surveillance mechanism that is incredibly powerful. One no government could ever force a company to design and build. But once it's built, the only thing stoping it from being abused is Apple's pinky promise they won't let it happen. If you believe that legal norms, big tech companies and some quasi governmental nonprofit like NCMEC will stop such an abuse if it happens .... where have you been living the past few years? Because it sure isn't the US, the UK, Turkey, or China.